Wednesday, December 27, 2006

The real Opportunity - build community around your audience

"The real opportunity for media, in this day and age, is ostensibly the interactive platform, not just online, but mobile and gaming. Basically, promise a way for content companies to get closer than ever to their audience, to build community around their audience, to learn from their audience so they can put out better professional content."

According to Quincy Smith, the new CBS Digital President, in a Reuters interview.

Quincy also appeals to entrepreneurs:
"I want to make sure that this is an appeal to every entrepreneur of every company size... We want to see them all. We want to see everyone in there. And we want to learn.”

Read the complete interview

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