Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Tuesday, December 12, 2006

Top 10 and 5 Fastest Growing Online Activities

New Internet activities such as blogs, video, and phone calls are the fastest-growing in terms of usage, while email, news/info, and online shopping continue to dominate Internet users' activities on the web, according to a report released by Mediamark Research, writes ClickZ.

Top online activities include e-mail (70.5 percent), reading news and current events (40.2 percent), and e-commerce purchases (34.2 percent).




Voice over IP calling is the fastest growing activity online, with year-to-year increase of 197.7 percent. Visits to blogs increased 163.9 percent from a year ago while use of online video sites rose 123.7 percent over 2005.



The data are a portion of an extensive survey conducted by Mediamark Research in September and October. In-person interviews were conducted in the homes of about 26,000 respondents. The subset of data in this release is limited to respondents with Internet access, about 80 percent of the survey pool.

Thursday, December 07, 2006

Surviving Holiday Spam

Worldwide spam volumes increased from 31 billion messages a day in October of 2005, to 61 billion messages per day in October 2006 — an increase of nearly 100%. IronPort predicts that, this December, the number of spam messages will average 78 billion a day — up from 38 billion last year. :-(

A new technique known as image spam, reached a new high of 25% of total spam volume in October of 2006, compared to 4.8% in October 2005 — an increase of 421%. :-( :-( :-(

IronPort offers ten "do's and don'ts" to avoid the dangers associated with spam and other online dangers:

1) Don't Open
Whenever possible, do not open spam messages. Frequently spam messages include software that enables the spammer to determine how many, or which, email addresses have received and opened the message. A suspicious email is almost always spam.

2) Don't Respond
The best way to deal with email messages from unknown or suspicious addresses is to delete them, or allow your spam filter to quarantine them. If you respond to a spam message, even asking to be removed from their list, you will have confirmed to the sender that they have indeed reached a valid email address and your inbox may become the target of even more spam. If you are unsure whether a request for personal information from a company is legitimate, contact the company directly or type the website URL directly into your browser.

3) Don't Click
If you click on a link (even an "unsubscribe" link) offered in a spam message, you may infect your computer with spyware or a virus. Instead, delete the email immediately. If a message that appears to be from your bank, credit card company, eBay, Paypal, or others requests that you to click through to validate account details—don't. They already have your account details, so validation or confirmation should not be necessary. Simply delete the message. If you have questions about an email from a familiar organization, contact them by phone.

4) Don't Buy
Spam exists because it's profitable. It costs almost nothing for a spammer to send a million messages. If even one in that million people buy something, they're making money. Take the profit out of spam. Never purchase anything from spammers. Tell your friends and family to do the same—no matter how good the offer looks.

5) Don't Use Your Primary Email
AddressUsing your primary email address anywhere on the Web puts it at greater risk of being picked up by spammers. Use a secondary or temporary account for online transactions.

6) Don't Believe Everything You Read
Forwarded warning emails and chain letters are more prevalent during the holiday season. Spammers will harvest good email addresses from these forwarded messages. After a few generations, many of these letters contain hundreds of good email addresses. Consequently, people who were worried about the "missing girl" or the "desperate refugee" find themselves not only passing on a hoax, but also the recipients of more spam.

7) Do Use a Temporary or One-Time Use Credit Card
When in doubt; use a temporary or a one-time use credit card. Most major banks can provide these types of cards to help avoid abuse.

8) Do Check Security Policies
Use caution when posting in newsgroups, filling out unsecured forms on the Web, or posting your email address on websites. Verify the security policy of the website to ensure that your email address will not be shared with other companies.

9) Do Make Sure Your ISP or Company Has Spam, Virus and Spyware Protection
Spam emails are very often connected with viruses, so it's critical to have both anti-spam and anti-virus protection. Spam messages often include links to websites with spyware or malware. Check with your ISP or IT department to make sure you have adequate security against these kinds of threats. Having spam, virus and Web-based malware protection at the gateway can make a significant difference.

10) Do Use Your Common Sense
If it looks like spam, it probably is. Delete it.

Happy "Spam-Free" Holidays :-)

Sunday, November 05, 2006

Internet Takes Over Window-Shopping

29% Holiday Shopping Goes Online

From browsing to buying, the Internet will play a larger role than ever in holiday shopping this year as almost 88.7%of consumers regularly or occasionally examine products on the Internet before buying in a store, according to a new survey conducted for the National Retail Federation by BIGresearch.

Shoppers, who are expected to spend $791.10 each this year on holiday merchandise, said they will use the Internet for an average of one-fourth (28.9%) of their shopping. Though nearly half (47.1%) of consumers plan to make at least one holiday purchase online this year, up from 36.0% three years ago, many will also use the Internet to browse before heading to stores to buy. Researching merchandise online (browsed online before buying in a store within the last 90 days):
  • electronics (39.3%)
  • apparel (20.0%)
  • appliances (19.6%)
  • home improvement items (18.0%)
  • medicines, vitamins and supplements (16.2%)
  • shoes (16.1%)

The survey found that shoppers use a variety of websites to research and compare products. Popular places for shoppers to begin searching for merchandise availability, prices and product specifics include:

  • Google.com (23.6%)
  • Yahoo.com (7.2%)
  • Amazon.com (5.5%)
  • eBay (3.7%)

Saturday, June 17, 2006

Internet advertising revenues at a record $3.9 billion

Internet advertising revenues at a record $3.9 billion for the first quarter of 2006



The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.



“The steady growth of online advertising is a clear indication that marketers continue to believe in the opportunities and effectiveness that this medium delivers in reaching and engaging their consumers,” said Greg Stuart, CEO, Interactive Advertising Bureau. “The Interactive Advertising industry remains committed to the creation of a world class medium with best-of-breed standards, measurement guidelines, research and ad products for marketers and agencies.”

“The Internet continues to shape the media landscape as more advertising dollars are going online,” said Peter Petrusky, Director, Advisory Services, PricewaterhouseCoopers. “It is abundantly clear that marketers are seeing a compelling opportunity to leverage the Internet as a powerful medium that drives both branding and sales results.”

“Consumer habits are continuing to change and mature,” adds David Silverman, partner, Assurance, PricewaterhouseCoopers. “Companies are effectively learning to devote more of their advertising budget to this fast-growing advertising platform in order to reach the right audience at the right time.”