Internet advertising revenues at a record $3.9 billion

Internet advertising revenues at a record $3.9 billion for the first quarter of 2006



The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.



“The steady growth of online advertising is a clear indication that marketers continue to believe in the opportunities and effectiveness that this medium delivers in reaching and engaging their consumers,” said Greg Stuart, CEO, Interactive Advertising Bureau. “The Interactive Advertising industry remains committed to the creation of a world class medium with best-of-breed standards, measurement guidelines, research and ad products for marketers and agencies.”

“The Internet continues to shape the media landscape as more advertising dollars are going online,” said Peter Petrusky, Director, Advisory Services, PricewaterhouseCoopers. “It is abundantly clear that marketers are seeing a compelling opportunity to leverage the Internet as a powerful medium that drives both branding and sales results.”

“Consumer habits are continuing to change and mature,” adds David Silverman, partner, Assurance, PricewaterhouseCoopers. “Companies are effectively learning to devote more of their advertising budget to this fast-growing advertising platform in order to reach the right audience at the right time.”