Tuesday, February 13, 2007

Microsoft Launches “PlayReady”

Amid industry-wide speculation of where the DRM technologies will be heading in the next few years, Microsoft yesterday anounced a new DRM system “PlayReady” at 3GSM Conference.

The concept of “PlayReady” is a system- or platform-agnostic technology that does not hide access keys for individual devices. Rather, it holds a common key to a set of devices (defined as “a domain”) and content providers and device manufacturers can decide how many and what types of devices the key can unlock. From Microsoft’s press release, it appears that the technology is designed for the ultimate convergence experience: consumers will be able to enjoy multimedia content across PC, TV, and mobile phone.

Press Release: Microsoft Announces Breakthrough Technology Enabling Simple Access to Broad Set of Digital Content, Including Music, Games, Video, Ring Tones and Pictures

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