The Complete Guide to Building Your Personal Brand

Do you know what separates me from other entrepreneurs? No, it’s not that I am smarter or work harder. A lot of entrepreneurs have those characteristics. It’s that I have a much bigger personal brand.

You don’t want to build your personal brand to feed your ego. You want to build it so you can get more opportunities. The bigger your brand, the easier it will be to make deals for your company and gain opportunities that you couldn’t have before.

So, with the help of Aaron Agius of Louder Online, I’ve created a 30,000-word guide that breaks down the steps you need to take to build your personal brand.

Here’s what you will learn in The Complete Guide to Building Your Personal Brand:

• Chapter 1: How to create your personal brand vision – just like how businesses create vision statements for their companies, you need to create one for your personal brand. This will help lay the ground work for the rest of the steps you need to take.
• Chapter 2: How to define your target audience – building a personal brand is useless unless you target the right audience. We’ll teach you how to target the right group of people so you can eventually monetize your brand.
• Chapter 3: How to build up your online and offline assets – there are a lot of online and offline tools that can help you grow your personal brand. We’ll teach you how to leverage them.
• Chapter 4: How to build your brand through outreach – in this chapter you will learn how to gain exposure through earned media, advertising and a few other strategies.
• Chapter 5: How to get free press coverage – press is going to be one of the most influential channels in building your brand. The beautiful part about press is that it doesn’t have to be hard to get or cost money.
• Chapter 6: How to connect with mentors – you can always learn more by getting help from others. Mentors can guide you, show you what worked for them, and even open doors.
• Chapter 7: How to monitor your brand – it’s important to keep a pulse on your brand as some people may see it in a positive light, while others may see it in a negative light. In this chapter, you’ll learn how to monitor your brand.
• Chapter 8: Be yourself – being yourself and being unique are necessary components of your success. This chapter will show you how to identify what’s unique about you and how to leverage it.

Click here to read The Complete Guide to Building Your Personal Brand.

Conclusion

Personal branding is so important that everyone should spend time and effort building it. Whether you are an entrepreneur or an employee of a company, having a strong brand will open more doors for you and help you make more money.

Just look at Aaron. He spends a large portion of his time connecting with influencers like me in order to associate his brand with successful brands. He will go above and beyond to help people out, and this strategy has been working well for him.

His agency has been generating more leads because of it, and his revenue has been climbing at a fast pace.

Not only should you read this guide, but you should also take a page out of Aaron’s playbook by connecting with influencers and piggybacking on their brands.

How else can you grow your personal brand?

(Source: quicksprout)

How To Open Mobile Version Of Any Website From Desktop

When browsing the web, you must have come across some sites with a link to “switch to mobile site.” Viewing the mobile version of such sites is easy, but what if you want to view a mobile version of a site that does not offers any such link. Even though there is no such option, many sites automatically switch to mobile site when viewed from a mobile device like smartphones and tablets. Its possible to open mobile websites from your desktop browser using a desktop extension. Let’s take a look at this process in detail.

Installing User Agent Switcher Extension

If you want to view mobile websites on your desktop browser, then the most easiest way to do this is to use a browser extension.

• For Firefox: You can install the User Agent Switcher extension from Mozilla’s addon library.
• For Chrome: Install the User-Agent Switcher for Chrome extension from Chrome’s Web Store.
• For Internet Explore: Install the UAPick User-Agent Switcher add-on.

Changing Mobile User Agent

To change your user agent on Firefox, press Alt to view the menu bar, go to Tools > Default User Agent and then select a mobile user agent as per your wish. For example; iPhone.

Alternatively, you can also add the User Agent Switcher icon to Firefox’s toolbar, by right-clicking on the toolbar, selecting Customize, and then drag and drop the User Agent icon to the Firefox’s toolbar.

Now all you need to do is to visit the site or refresh the current site that you are on. You can access the mobile website for any site that you wish to, including our ownValueWalk site. Here’s how the mobile version of Wikipedia looks like on desktop.

Once you are done, simply switch back to the “Default User Agent” by again navigating to the same location, or from its icon on the toolbar.

If you want to add more user agents, then you can do so from its options. For example; there’s no option to switch to iPad’s user agent and for that you’ll need to manually add this user agent.

You can download additional user agents by going to Tools > Default User Agent > Edit User Agent. From here, click on “Download lists of user agents to import.” From the web page, you will be able to download more user agents. You can also add a user agent string directly by clicking on “New” button.

So that’s how you can easily switch browser user agent to view the mobile site. This is very useful for testing purposes or to the view light-weight version of any site.

Tip: One more advantage of this method is that you can avoid Flash and instead view the HTML5 website, for example on YouTube, etc sites.

(Source)

Evernote Tips: The 11 Amazing Features That Make Using Evernote So Freaking Awesome

https://www.youtube.com/watch?v=Ce2_gWZHBIs

3 Gmail Add-Ons You Need to Use!

https://www.youtube.com/watch?v=l_vUJ0CCIAk

Why I am excited about Azure Platform's .Net Service Bus?

Basically, the following statement:

"...Full-duplex, connection-oriented peer-to-peer sessions with network-boundary traversal create direct end-to-end connectivity through NAT"

That's awesome... because any developer that has ever tried to create a real-time, Peer-to-Peer application, he/she knows what hell it is to penetrate firewalls specially Symmetric NATs. Click here to learn about NATs

The Service Bus enables secure, loosely-coupled connectivity between services and applications to navigate firewalls or network boundaries, using a variety of communication patterns. The Access Control service provides an enterprise-class mechanism for federated authorization across organizations and protocols.

In the same way that Microsoft® .NET Framework provides higher-level libraries to make developers more productive, .NET Services help developers focus on their application logic rather than deploying and managing their own cloud-based infrastructure."

Azure's .Net Service Bus enables developers to build applications for the cloud and offers a scalable hosted infrastructure for deploying and managing these applications and their data stores combined with a workflow engine and a security infrastructure. The Azure Service platform is the new OS for internet scaled applications.

Lower Barriers to Building Composite Applications

Using the Service Bus, an application or service can expose and access endpoints that would otherwise be hard or impossible to reach. For example, the endpoints may be located behind network address translation (NAT) boundaries or bound to frequently changing, dynamically assigned IP addresses.

• Exposes Service Endpoints Easily
  
  -- Users can access a global hierarchical namespace that is DNS- and transport- independent
  
  -- Services can be located through a stable, Internet-accessible URL, irrespective of location.
  
  
• Offers Multiple Connection Options
  
  -- One-way messaging between sender and listener supports unicast and multicast datagram distribution
  
  -- Full-duplex connection-oriented sessions between sender and listener support bi-directional communication
  
  --  Full-duplex, connection-oriented peer-to-peer sessions with network-boundary traversal create direct end-to-end connectivity through NAT
  
  
• Supports Publish and Subscribe for Multicasting
  
  The simple publish/subscribe model lets multiple publishers and multiple subscribers simultaneously use the service’s topic management and event distribution system.

Learn more:
http://www.microsoft.com/azure/default.mspx
http://www.microsoft.com/azure/servicebus.mspx

WCF Hosting

Windows Communication Foundation (WCF) Services can be hosted with Internet Information Services (IIS); with the new Windows Activation Service (WAS) installed with IIS 7.0; or with any managed application process including console, Windows Forms, Windows Presentation Foundation (WPF), or managed Windows service applications.

Selecting the right hosting environment for your services is a choice driven largely by deployment requirements related to transport protocol and operating platform.

A summary of hosting options and supported features:

Feature	Self-Hosting	IIS Hosting	WAS Hosting
Executable Process/ App Domain	Yes	Yes	Yes
Configuration	App.config	Web.config	Web.config
Activation	Manual at startup	Message-based	Message-based
Idle-Time Management	No	Yes	Yes
Health Monitoring	No	Yes	Yes
Process Recycling	No	Yes	Yes
Management Tools	No	Yes	Yes

A summary of hosting options based on operating platform and communication protocol:

Operating Platform	Protocol	Hosting Options
Windows XP/SP2	HTTP	IIS 5.1 or self-host
	Named Pipes, TCP, MSMQ	Self-host
Windows Vista	HTTP, Named Pipes, TCP, MSMQ	WAS or self-host
Windows Server 2003	HTTP	IIS 6.0
	Named Pipes, TCP, MSMQ	Self-host
Windows Longhorn Server	HTTP, Named Pipes, TCP, MSMQ	IIS 7.0/WAS or self-host

Read this great article by Michele Leroux Bustamante.

Memories of our band: Tatva - The Element

I was going through some Audio CDs while cleaning my office and stumbled upon a CD from our Band - Tatva - The Element.

Tatva's music can be described as: "rustic Indian folk transposed into western, popular rock rythms..."

Check out our music and please let us know what you think about it.

Facebook and Flex: Rock On!!!

I've been incredibly motivated and enthusiastic about Flex since I first started working with it back in early 2007. I have created Flex based interfaces for desktop apps (C++ container) and medium and large web-based apps. I have always loved Flex for the ease of use and the power it gives to developers.

Flex is, hands down, the best RIA technology available today. Flex is fast becoming the primary technology for building Rich Internet Applications.

Facebook, on the other hand, is the best, most powerful and the fastest growing social networking platform. The real power of facebook is not because of "social" (there's LinkedIn and other websites for that!)... the power is in the "platform". If you don't agree with me, just look at what Apple did with its Application platform! It's making much more money after it opened its platform to developers. Facebook would be nothing but a better and clearner looking LinkedIn, if it wasn't for the applicaiton platform.

Most of my friends use Facebook for the applications. They probably spend 10-20% of their time managing their profile and friends (social graph) and the rest on apps like iLike, Zombies, Mafia War etc etc. Good or bad, these apps have an audience - A global, over 200 million large audience. So, if you have an apps, that costs, say $1, and appeals to only 1% of the audience - you have the potential to make $2 million!!!! THAT'S THE REAL POWER!!!!!

Facebook's Ad Platform is not as good as Google's AdSense, but that is another area that can generate a lot of money for not just Facebook, but the application developers. Under Facebook's COO, Sheryl Sandberg's guidance that will likely change. Check out this Forbes article.

So, if you combine the best RIA technology (FLEX) with the best Social, Application platform (FACEBOOK), you can make a killing!!! You can deliver rich, social experiences on the web.

This is what Adobe Developer Connection website has to say:

The Adobe Flash Platform and Facebook Platform provide the ideal solution for building rich, social experiences on the web. Flash is available on more than 98% of Internet-connected PCs, so people can immediately access the applications, content, and video that enable social interactions. The Facebook Platform is used by millions of people everyday to connect and share with the people in their lives. Together, both platforms allow you to:

• Share: Create rich interactions for users to share with friends.
• Have fun: Make games social; let users compete against their friends.
• Connect: Let users connect to your RIAs with Facebook Connect.
• Solve problems: Build RIAs that harness the power of community.
• Reach people: Reach millions of Facebook users through social distribution.

The new ActionScript 3.0 Client Library for Facebook Platform API, fully supported by Facebook and Adobe, makes it easy to build applications that combine the strengths of the Flash Platform and Facebook Platform.

I am back...

I am back to my personal blog after a long break. While I was away, I got married, switched jobs and started some new projects. I'm excited to be back to my personal blog.

Know your Customer :)

A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, "Why weren't you successful with the Arabs?" 

The salesman explained, "When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through three posters... 

First poster - A man lying in the hot desert sand...totally exhausted and fainting.

Second poster - man is drinking our Cola.

Third poster- Our man is now totally refreshed.

Then these posters were pasted all over the place

"That should have worked," said the friend.

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|

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The salesman replied "I also didn't realize that Arabs read from right to left"

Develop Web services clients with Macromedia Flex

Flex the power of Web services by learning how to easily leverage them within a Rich Internet Application (RIA) using Macromedia Flex for a more complex, engaging, and interactive client-side experience. RIAs are an evolution of the traditional Web page based model for Web applications. A big part of the attraction in using Flex for RIA development is the speed and ease with which you can leverage Web services in your applications. The authors walk you through several examples and simplify how sometimes confusing WSDL constructs map to Flex declarations.

Read article...

Selecting the Right Flex Application Framework

So you’ve decided to use Flex for your web application development. It’s easy to follow the online tutorials and prototype an application, but deciding on an application framework for your major production Flex application is more difficult. The Flex community is divided between Adobe’s Cairngorm and Cliff Hall’s PureMVC, with strong arguments from both sides. However, your answer may just lie in the “it depends” space.

This post aims to help you make that decision. It includes analysis of Cairngorm, PureMVC, and the new kid on the block, asfusion’s Mate.

Cairngorm

Cairngorm (pronounced \kern-gorm\) is a lightweight micro-architecture for Rich Internet Applications for Flex or AIR applications. It is not only a framework, but also an approach to organizing and packaging code, components, and a method to achieve separation of concerns (i.e. model-view-controller).

Compared to other frameworks, Cairngorm requires the most components, but it is the most straightforward.

Figure 1 Cairngorm Framework

Pros	Cons
Advocated by Adobe Consulting and is part of the Adobe Engagement Platform. Broadest adoption for a Flex MVC framework, making it the de facto standard for Flex developers Well-documented with great tutorials. Designed expressly for Flex and thus, takes advantage of Flex features. Simple, straightforward MVC framework	Tightly couples the MVC layers. Components can either be too large or too many, resulting in the application becoming too unwieldy from the development and maintenance perspective.

Tips and Tricks

• Use packaging, sub-classing, or helper classes to prevent unwieldy model locators and controllers.
• Use Adobe Consulting’s Observe Utility to prevent tight coupling between the view and the model locator.
• Minimize direct references to the model locator from the view, by passing data references between parent and child components.

Recommended When:

• The team and/or the organization are new to application development, ActionScript and/or Flex. It is good for new Flex developers to learn Cairngorm before other frameworks first. Management will also be more comfortable with an Adobe-backed framework.
• You need a quick prototype.

PureMVC

PureMVC is also a lightweight framework for creating applications based on the classic MVC concept. PureMVC is not specific to Adobe Flex and is being ported to other languages. Many Flex developers consider the framework to be the best Flex framework out there, but accept that it does not take advantage of Flex features.

Figure 2 PureMVC Framework

Pros	Cons
Provides flexibility to easily support complex workflows, e.g. command chaining. Promotes code reuse. Cleaner architecture and implementation, i.e. layers are more loosely coupled.	Well-documented, but not many tutorials. Not designed expressly for Flex, and thus, has been criticized for not taking advantage of basic Flex features, such as data binding.

Tips and Tricks

• Since the framework is language-agnostic, it cannot rely on data binding innately. But this doesn’t mean binding can’t be implemented in PureMVC Flex applications. Use the mediator to bind the data from the proxy to the view component.
• Use a proxy for a service locator.
• Reuse mediators for multiple view components.

Recommended When:

• The application has complex logic and/or repeated logic.
• If you need an MVC framework that cuts across the different languages of your application, e.g. Java and Flex. However, some of the PureMVC language ports are still in alpha.

Mate

Mate (pronounced \mah-teh\) is the newest Flex application framework. It is also designed expressly for Flex. Its main differentiator from Cairngorm is that it uses dependency injection to hook the event handlers to controller entities and view properties to the data model (via injectors). Thus, it requires the least number of components of all of the frameworks.

Figure 3 Mate Framework

Pros

Cons

Provides flexibility to easily support complex workflows, e.g. method invoker chaining. View can be simple and uncluttered, i.e. injectors can enable the view to not even reference Mate components, except for within the application MXML. Promotes code reuse, e.g. invoked or referenced custom entities do not need to extend any base classes or interfaces. Well-documented, including tutorials, examples and best practices.

Nullifies the power of AS3 compile-time type checking with the EventMap MXML.

Tips and Tricks

• Flex events thrown must have its bubbling setting set to true.
• Use multiple event maps to break down event type concerns.
• Take special care in structuring and designing the controller entities.

Recommended When:

• You need a really quick prototype.
• The application has complex logic and/or repeated logic.
• Your team has designers or component developers, not responsible for integrating the UI with the business services.
• You have an existing Flex application that needs a framework refresh. You can quickly reuse the AS classes that have already been created and string them up using the event maps.

Others

• Slide is Peter Joel’s work in progress. It has been released, but there is still a lot of work being done on it, and thus, little documentation is available. Its concept of view states by URIs and acknowledgement of data and navigation to drive view states is interesting though.
• ARP (Ariaware RIA Platform) is Aral Balkan’s effort, borne from Flash 5. Its latest version finally supports Flex. It’s very similar to the Cairngorm framework with the inclusion of base classes for commands, controllers and forms. It also makes a distinction between system and view events. However, it doesn’t present a strong compelling differentiation from the Cairngorm framework, but seems to be a viable solution as well.
• Foundry is another application framework, built for ActionScript and based on the MVC pattern, by Servebox. It is also very similar to Cairngorm, but heavily advocates the use of view helpers. Like ARP, the framework doesn’t provide a strong differentiation from Cairngorm, but seems to also be a simple, viable framework to use.
• Guasax is a Flex application framework, but is not based on the MVC pattern. Like Struts, it uses configuration files to set up actions invoking business objects and setting up interceptors for those actions. At first blush, the framework seemed too complex, and examples online are not commented in English.
• Flest is a Flex application framework that uses model, view, and controller components, but does not claim to be an MVC framework. The suggested use of the provided components is to tightly couple them within the application (e.g. commands are closures to the controller). Thus, it didn’t appear to be an ideal framework in easing maintenance of the application.
• MVCS is an architectural blueprint for Flex applications, based on the MVC pattern. Joe Berkovitz’s article on Adobe Developer Connection is definitely worth the read. The concepts in the article are helpful when designing your application. But MVCS is not packaged as a reusable framework.

Top 10 Adobe Flex Misconceptions

At QCon, Adobe's James Ward shared with InfoQ.com the top Adobe Flex misconceptions that he encounters in his travels evangelizing the Flex application framework.

1. Users Need to Install Something New to Run Flex Applications. 
   
   Ward, exclusive to InfoQ.com, discusses the Flash adoption rates and Flex programming model:

   Flash Player 9 is required for Flex 2 & Flex 3. The Flash Player 9 runtime is currently installed on 94% of the world's computers:http://www.adobe.com/products/player_census/flashplayer/version_penetration.html 
   
   Flex 2 and Flex 3 applications execute in the Flash Player 9. Flex applications are built on top of the native Flash Player APIs like vector graphics, bitmap manipulation, and networking (which are based on the browser networking stack). The Flex framework adds reusable components like date pickers, data grids, charts, etc. Compiling a Flex application results in a SWF file which is the binary byte code format for the Flash Player. Contained in the SWF file is the byte code for the Flex framework code and a project's custom code. The Flex compiler optimizes the byte code so that only classes which are used go into the SWF file. 
   
   For desktop applications, Adobe is aiming to make their new desktop runtime, dubbed Adobe AIR, as ubiquitous as the web runtime. The 1.0 release of Adobe AIR will be available in the beginning of 2008. Currently, AIR is in beta release from labs.adobe.com. Many companies are already building production applications on AIR. One example, can be seen with eBay's application eBay Desktop.

2. Flash Player is 100% Proprietary. 
   
   Ward continued on this item for InfoQ.com:

   The core of Flash Player is the Tamarin Virtual Machine, which is an open source project under Mozilla. While the SWF file format is not fully open, it is documented by the community on osflash.org. There are numerous open source products that read and write SWF files. The Flash Player's product direction has traditionally been heavily influenced by the community and their needs. The core language for Flash Player is an implementation of ECMAScript 262, which is the specification for JavaScript. Flex also uses CSS for styling of components / applications. Adobe AIR uses web standards as the basis for desktop applications as well as Open Source technologies like Tamarin, Webkit, and SQLite.
   

3. Flash is for Designers, Video, and Annoyances. 
   
   In Ward’s July, 2007 blog, “How I Overcame My Fear of Flash,” he discussed this point:

   Indisputably, the power of Flash has been abused. Pop-ups, pop-overs, skip intros and annoying ads run rampant across our screens. I've heard it said that one should never judge a religion by its abuse. The same adage applies to technology. Flash shouldn't be avoided just because people use it for annoying things. After all, e-mail isn't avoided just because spammers happen to abuse it.

   Ward elaborated on the topic for InfoQ.com:

   Traditionally Flash content was built with the timeline based tool for designers. Flex is the developer toolset for building Flash based content / applications. Designers and developers can work together by sharing assets between the two tools. Flex adds a comprehensive component base: 
   
   http://www.adobe.com/go/flex_explorer_app 
   http://www.adobe.com/cfusion/exchange/index.cfm?event=productHome&exc=15&loc=en_us

4. Flex is Not for Enterprise / Business Applications. 
   
   Over the last few weeks, Ward published a seven part blog series on a number of new Oracle applications implemented in Adobe Flex. The applications, which were announced at the recent Oracle OpenWorld, ranged from sales tools, to database management, and business intelligence.
   
   In addition to Oracle’s usage of Flex, InfoQ.com published a piece recapping a number of groups using Flex for enterprise applications. Ward also points out to InfoQ.com, that there are numerous examples of enterprise applications being developed with Adobe Flex, including work at: Workday, SAP, Salesforce, and Business Objects. 
   
   
5. Flex is Expensive. 
   
   Ward detailed a number of things Adobe has done to address the cost concerns:

   Flex is a free, and soon to be open sourced, developer toolkit for building Rich Internet Applications for the web and the desktop. This free SDK includes everything a developer needs to build RIAs that work the same on any browser or operating system. Part of the free Flex SDK is an extensive set of components which are extensible, skinable, and accessible. You can see many of these components in the Flex Component Explorer: http://www.adobe.com/devnet/flex/samples/code_explorer/ 
   
   Flex Builder is an optional plugin for Eclipse which makes developing applications with the free Flex SDK more efficient. It includes features like integrated debugging, design view, and code completion. 
   
   The Flex Builder pricing has changed in quite a few ways recently. Flex Builder is now free for Students and Faculty. The price for the vanilla Flex Builder, without the charting components, has been reduced to $249 to better balance the tiered pricing for Flex Builder.
   
   There are a number of options for building backend infrastructure for Flex Applications. To take advantage of the high performance AMF data transfer protocol, there are official Adobe products like LiveCycle Data Services, as well as numerous open source projects like Granite Data Services. Using AMF removes the unnecessary steps of converting data to text (SOAP, RESTful, etc), transferring it, and then converting it back to data. AMF also allows type information to be preserved across the wire.

   To see a comparison of AMF to other text based serialization technologies, see James Ward's Census RIA Benchmark application: http://www.jamesward.org/census.


6. Flex Applications Require a Special Server. 
   
   Once again, Ward speaking with InfoQ.com:

   Flex applications can run on top of any web server, application server, and database server. Flex applications are much more like client-server applications. Since the logic is running on the client inside the Flash Player, you need some way of communicating with the server. There are many different options for how you connect Flex to your infrastructure. Without any special libraries, you can expose your back-end data and services as RESTful, XML, or SOAP and easily consume that data in your Flex application. If you choose to use the AMF binary serialization protocol, you may need to add some additional libraries into your web application. AMF is just another serialization technology, like XML or JSON, so it can be one of the various methods you use to communicate to your back-end SOA.

7. Flex is Hard to Learn. 
   
   Leftie Friele, from the InfoQ.com community, posted a comment on the InfoQ.com piece “Who is Using Flex?”, detailing his company’s experience in learning Flex:

   Our startup company, Ezmo, have used Flex since the start and we're extremely happy with the framework. 
   
   Without any prior knowledge of Flex/Flash, we built our application in less than two weeks. The integration between Java and Flex is super simple, and getting started with Flex is just a walk in the park. 
   
   The tool support is very good too with Flex Builder. You get the familiar surroundings of Eclipse and you are off and running without many problems. The one thing that is missing is better tools for continuous integration and better plugins into Maven for building Flex applications.

   For those new to Flex, Ward has a Screencast showing a Flex application being built to help get you started. There are also numerous other articles about using Flex and Java in the Adobe Developer Connection. 
   
   
8. With Flex, I Will Need to Rebuild My Entire Application. 
   
   In January, Bruce Eckel published an article titled, “Hybridizing Java.” He argues that the Java community should continue using the good parts of Java, but should use other technologies where Java is weak. His primary focus in the article is using Adobe Flex for user interfaces, instead of the traditional Java options (Swing, JSF, etc…). 
   
   Ward elaborates on this concept:

   Since Flex applications are just the UI piece of an application the back-end usually stays the same. If your back-end was built following the SOA pattern then it is usually very easy to expose those services out to a new Flex UI. This preserves your existing business logic whether it is in EJBs, Spring services, POJOs, etc.

9. Flex Breaks Normal Browser Functionality, Like the Back Button. 
   
   Ward’s blog discusses the back button:

   In Flex, back button support is built in and easily customizable so this was never an issue. Flex also provides an easy way to do hashmark urls (or named anchors), so the url changes as application state changes. Another Web 1.0 integration problem solved.

   Ward adds more details for InfoQ.com:

   Flex 3 provides a simple way for applications to store state parameters in a named anchor and correctly restore state based on those parameters when the URL is requested. More information about this feature can be found in the Flex 3 Feature Introductions Deep Linking documentation. 
   
   Accessibility has always been very important for Flex applications. Since the Flash Player works with Jaws and other accessibility technologies, the capability for adding accessibility to Flash based applications is there. The Flex framework builds accessibility into the core framework. There are many different pieces of accessibility depending on what impairments and disabilities your application needs to support. You can find out more about the accessibility features of Flex in the Developer's Guide.

10. I Can Do Everything Flex Does With Ajax. 
    
    Ward explains:

    RIA with Flex and Ajax is not either/or. Sites like Google Finance show how you can use Flex and Ajax together. Ajax is very good for content-centric applications, while Flex is very good for interactive, media, and data-centric applications. If your application is somewhere in between the two sides of that spectrum, then you can use the Flex Ajax Bridge to combine the two technologies. In Flex 3, the Flex Ajax Bridge is integrated directly into the SDK. If you are using Flex 2, you will need to download the Flex Ajax Bridge separately.

    Also, from the InfoQ.com community, Michael Marth commented on why his group chose Flex:

    We use Flex 2 for our soon-to-launch online dating site viibee.com 
    
    The reason: Flex enabled us to create a user experience far beyond anything that we could have done with a comparable effort in Javascript/Ajax.