The Complete Guide to Building Your Personal Brand

Do you know what separates me from other entrepreneurs? No, it’s not that I am smarter or work harder. A lot of entrepreneurs have those characteristics. It’s that I have a much bigger personal brand.

You don’t want to build your personal brand to feed your ego. You want to build it so you can get more opportunities. The bigger your brand, the easier it will be to make deals for your company and gain opportunities that you couldn’t have before.

So, with the help of Aaron Agius of Louder Online, I’ve created a 30,000-word guide that breaks down the steps you need to take to build your personal brand.

Here’s what you will learn in The Complete Guide to Building Your Personal Brand:

• Chapter 1: How to create your personal brand vision – just like how businesses create vision statements for their companies, you need to create one for your personal brand. This will help lay the ground work for the rest of the steps you need to take.
• Chapter 2: How to define your target audience – building a personal brand is useless unless you target the right audience. We’ll teach you how to target the right group of people so you can eventually monetize your brand.
• Chapter 3: How to build up your online and offline assets – there are a lot of online and offline tools that can help you grow your personal brand. We’ll teach you how to leverage them.
• Chapter 4: How to build your brand through outreach – in this chapter you will learn how to gain exposure through earned media, advertising and a few other strategies.
• Chapter 5: How to get free press coverage – press is going to be one of the most influential channels in building your brand. The beautiful part about press is that it doesn’t have to be hard to get or cost money.
• Chapter 6: How to connect with mentors – you can always learn more by getting help from others. Mentors can guide you, show you what worked for them, and even open doors.
• Chapter 7: How to monitor your brand – it’s important to keep a pulse on your brand as some people may see it in a positive light, while others may see it in a negative light. In this chapter, you’ll learn how to monitor your brand.
• Chapter 8: Be yourself – being yourself and being unique are necessary components of your success. This chapter will show you how to identify what’s unique about you and how to leverage it.

Click here to read The Complete Guide to Building Your Personal Brand.

Conclusion

Personal branding is so important that everyone should spend time and effort building it. Whether you are an entrepreneur or an employee of a company, having a strong brand will open more doors for you and help you make more money.

Just look at Aaron. He spends a large portion of his time connecting with influencers like me in order to associate his brand with successful brands. He will go above and beyond to help people out, and this strategy has been working well for him.

His agency has been generating more leads because of it, and his revenue has been climbing at a fast pace.

Not only should you read this guide, but you should also take a page out of Aaron’s playbook by connecting with influencers and piggybacking on their brands.

How else can you grow your personal brand?

(Source: quicksprout)