Michael Arrington of TechCrunch reported last month of a highly confidential meeting at Google’s headquarters in Mountain View to discuss the company’s upcoming plans to address the “Facebook issue.” Google’s goal - to fight Facebook by being even more open than the Facebook Platform. If Facebook is 98% open, Google wants to be 100%.
Google is planning to announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.
This is a potentially killer strategy. Facebook has a platform to allow third parties to build applications on Facebook itself. But what Google may be planning is significantly more open - allowing third parties to both push and pull data, into and out of Google and non-Google applications.
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