Internet advertising revenues at a record $3.9 billion

Internet advertising revenues at a record $3.9 billion for the first quarter of 2006



The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.



“The steady growth of online advertising is a clear indication that marketers continue to believe in the opportunities and effectiveness that this medium delivers in reaching and engaging their consumers,” said Greg Stuart, CEO, Interactive Advertising Bureau. “The Interactive Advertising industry remains committed to the creation of a world class medium with best-of-breed standards, measurement guidelines, research and ad products for marketers and agencies.”

“The Internet continues to shape the media landscape as more advertising dollars are going online,” said Peter Petrusky, Director, Advisory Services, PricewaterhouseCoopers. “It is abundantly clear that marketers are seeing a compelling opportunity to leverage the Internet as a powerful medium that drives both branding and sales results.”

“Consumer habits are continuing to change and mature,” adds David Silverman, partner, Assurance, PricewaterhouseCoopers. “Companies are effectively learning to devote more of their advertising budget to this fast-growing advertising platform in order to reach the right audience at the right time.”

damaka Launches Operator and Service Provider Version of Its Peer-to-Peer Personal Softswitch

RICHARDSON, Texas--(PR: BUSINESS WIRE)--June 12, 2006--damaka, a leading provider of real time peer-to-peer multimedia collaboration and communication software solutions, announced the release of "damaka powered" Partner Operator version of it's Personal Softswitch(TM) that enables Operators and Service providers to offer unique high value, easy to use voice, video and data services to their customers with the highest flexibility and lowest cost of ownership compared to any solution available today.

"damaka now empowers Operators, VoIP Providers and ISPs with branded solution to leapfrog their competition by providing next generation services with secure, high quality Video and Voice (PC-to-PSTN/Mobile and PC-to-PC) communication," said Siva Ravikumar, Founder and CEO of damaka. "damaka's cutting-edge peer-to-peer technology based on SIP standards allows our customers to take advantage of its service enabling and highly scalable solution to increase revenue and reduce cost significantly."

damaka has announced their Operator launch with Mortel Telecom (www.mortel.com), a next generation Turkey based VoIP Provider focusing on Turkey and International markets. Mortel has implemented the complete "damaka powered" solution to deliver creative peer-to-peer services. damaka is currently working with numerous other operators and VoIP providers to enable them to launch their own peer-to-peer networks and be in the forefront of offering tailored communication and collaboration solutions to their customers.

"We require our partners' solutions to seamlessly integrate into our infrastructure so that we can maximize our capabilities, quickly deliver superior quality, and offer advanced services that touch people's lives every day. damaka's technology is changing the way we deliver services," said Vahit Aykut, CEO of Mortel. "The secure peer-to-peer model helps Mortel to scale with the most cost effective infrastructure possible today and this is a key element to our overall growth plan."

damaka has also recently developed and released the best-in-class peer-to-peer video (H.263/H.264) as the cornerstone of its video offering.

For information on how to have your own peer-to-peer "damaka powered" network contact: bizdev@damaka.net

India's cellphone users to reach 278 million by 2010

Analysts expect India's user base to rise to 278 million by 2010 as the low call rates lure customers. At 93 million, now it exceeds the combined population of Germany and Belgium (via Reuters/Yahoo).

India's domestic market, forecast to grow to $5.8 billion by 2010, is expected to consume about 55 million handsets this year, up 71 percent from 2005. Between 4 million and 5 million new users are coming into the market each month, attracted to the world's cheapest local mobile call rates of as low as 2 U.S. cents a minute.

There is still room for growth as mobile ownership is just 9 percent in India where the population is more than a billion and networks, even though they are expanding rapidly, are still largely city centric.

Nokia, which controls nearly half the $2.5 billion Indian handset market, and its suppliers are investing about $150 million in its Chennai unit, which makes a few million handsets a month and has already exported phones to south east Asian nations like Singapore, Indonesia and Thailand.

More than 40 percent of the software that goes into Motorola RAZR handset is developed in its Indian R&D facility.

South Korean LG Electronics operates a plant in the western city of Pune that will churn out 20 million GSM and CDMA handsets by 2010, roughly half of which are earmarked for export.

Latest release of damaka introduces Free Internet Radio

Latest release of damaka introduces Internet Radio: Listen to your favorite music online. Listen free 24/7 to over 100 internet radio stations, from Alternative to Country, Classical to Trance, and lots more.


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